Challenge: Zillertal wanted to advertise trips to Zillertal, now that we are entering the ski season
Solution: In collaboration with citrus media, it was decided to put basket covers on bicycles in Copenhagen and Aarhus. Basket covers are a visible medium in the streetscape when cyclists move around. In addition, Zillertal catalogs were published in Fitness World, where the active target group is located. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men. 68 % of the members are interested in traveling and 42 % have bought plane tickets within the last 6 months. 26 % have been on an active/skiing holiday within the past year and thus Zillertal hits their target group.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
