Digital Outdoors

With a digital campaign in Pure Gym, the advertiser is guaranteed an effective campaign that hits over 500,000 visitors weekly. The screens are primarily located in the circulation areas, where there is ample opportunity to pick up the messages on the screens. 

Fitness members are characterized as people who enjoy life, who care a lot about an active lifestyle – 80% cares about health. They, not surprisingly, use social media far more often and more than the average Dane, can more easily do without the TV and are more willing to pay for the latest technology.