VUC Hvidovre-Amager

Challenge

Challenge:

VUC Hvidovre-Amager wanted to attract new students to the HF, E-learning and 9-10th grade programmes. The course is aimed at anyone over 18 who needs to brush up on individual subjects at primary school level.

 

Goals of the campaign VUC Hvidovre-Amager wanted to get more students on the programs and draw attention to general adult education.

 

Solution As the target group for the campaign is future students, Citrusmedia advised VUC Hvidovre-Amager to set up posters in aluminum frames at five selected fitness centres. Two different posters were produced. One in a large format 118.5 x 175 with a comprehensive overview of the educational offers, and the other in a smaller format 70 x 100, which is aimed at future 9th-10th grade students. 

The aluminum frames hang in Fitness World's most frequented areas - e.g. in the training rooms, at exits and entrances, toilets, corridors etc.

 

Result Increasing number of applicants for the HF education and more as 1st priority.

 

"The result was striking. We could already see an increasing number of applicants for the HF education during the following registration period, and as something new, applications are being made to the 1st priority! - With this experience, we would like to recommend others to recruit through citrusmedia's media in Fitness World" Tille Sara Lagersted - Responsible for communication VUC Hvidovre-Amager