Tulip Protein Bar

Challenge

Challenge: Tulip wanted to increase awareness of their new Active Proteinbar, which is aimed at the active target group. The protein bars are made from delicately seasoned meat - perfect for an active everyday life where you want a boost of new energy - without the usual sugar shock

Solution: Therefore, samples were distributed in 20 Fitness Word centers to the target group, so that they could hear more about what the protein bar contains. In addition, the campaign also included a nationwide Fitness Indoor, with large and small posters in aluminum frames that hang at the café area, entrances and exits and where the target group trains. This ensures high visibility throughout the centre. 76% of the Fitness World members are aged 20-49. The gender distribution is 56% women and 44% men, 77% of them are very/quite interested in health and 41% eat slimming food at least weekly