Challenge: The Danish Health Authority wanted to communicate to young people with a campaign that focuses on young people drinking less alcohol at parties.
Solution: Their campaign consisted of posters in large and small aluminum frames, which are placed in visible places, e.g. in corridors, canteens and lounges. In addition, posters were also put up on the sides of table-fold foosball tables, which the young students use on the courses. The campaign was nationwide with all upper secondary education.
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