Challenge: The Board of Health wanted to increase awareness of their campaign "Only with a condom – you're alone in bed!", which informs about protection against sexually transmitted diseases.
Solution: In collaboration with citrus media, it was decided to put up posters in women's and men's clothing. The posters were placed on the outside of the lockers in the changing rooms, thus ensuring great exposure to the target group. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men. The Danish Health Authority chose a nationwide campaign covering Copenhagen, Aarhus, Aalborg, Odense and Esbjerg, with two different poster designs, each aimed at women and men.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
