Challenge: Rødovre Centrum wanted to raise awareness about their Release Party in connection with the opening of a larger center with several stores, in a total of 15 new shops and thus Rødovre Centrum will become Denmark's largest centre, measured in shops.
Solution: In collaboration with citrus media, it was decided to create a different campaign, with a combination of several media, to create the best possible effect. Therefore, 200 foils were placed around Copenhagen. The foils are designed as an LP that fits the sewer covers and thus the city's materiality is used as a media platform. On LPén, the message about the Release Party was communicated together with Rødovre Centrum's logo. In addition, a sound box was set up on Frederiksberg Metro St., where passers-by could enter the box and hear a 3D sound file, which is a guided tour of Rødovre Centrum, during the redevelopment. A 3D sound file gives the feeling of being there yourself.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
