One mobile (Telenor) Kiosk Campaign

Challenge

"citrusmedia has, through a combination of media and activities, created greater brand and product awareness among our dealers and end customers"

Claus T. Bjaaland, Head of Sales, Telenor

Challenge One Mobile experienced increasing pressure from other smaller mobile companies such as Lebara and Lyca mobile. It was especially in kiosks around the country. That's why One Mobile wanted to create extra awareness of their campaign card for DKK 229 in the kiosks.

Solution 322 kiosks were visited in selected cities around the country, where the kiosks received a POS package consisting of; shelf flippers, display, stickers, triangle, brochures and free starter packs. This was placed visibly in the kiosk near the checkout. In addition, 10,000 units were set up at the same time. saddle covers in the cities where kiosks were visited. As the last part of the campaign, citrus café was used in more than 600 cafes and kiosks in the big cities.

Result Telenor experienced increasing sales and greater demand, which means that they wanted to continue with this campaign concept in 2015.