Challenge: Mofibo wanted to raise awareness of their product by advertising a special offer for Fitness World members
Solution: In connection with the campaign, several different media were selected in Fitness World in order to create as much awareness as possible about the offer. A nationwide indoor campaign was used with posters in aluminum frames, which hang in visible places where the members are during training and at entrances and exits. In addition, 1-2 cardboard ellipses were set up. per center, as well as a holder with flyers. These campaign elements were also placed in relevant places in the centres. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men. The members generally have more purchasing power than the average of the Danish population.
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