Mofibo wanted to address the active target group in Fitness World.
With Mofibo's membership campaign, Fitness World's members offer an exclusive membership offer on a wide range of platforms, both on Fitness World's own social and digital platforms, as well as physically in all centres. The majority of the media is media that is not normally offered commercially. The membership campaign runs in weeks 39-42, with the offer valid throughout the period. Fitness World is Denmark's largest fitness chain with 160 centers and around 440,000 active members. Over 75 % of the members are aged 20-49. 56% of the members are women, 44% are men.
Media:
– Ellipticals and flyers in all centres
– TV screens in all centres
– Newsletter for Fitness World members
– Banner on the Fitness World website
– Banner on Fitness World's APP
– Fitness World's Facebook page
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
