Challenge

Ekstra Bladet wanted an event in the larger cities where passers-by could exchange their free newspaper for today's Ekstra Bladet for free.

Solution

In collaboration with citrus media, it was arranged to foil a trailer sales van from which Poul and some samplers distribute free Ekstra Bladet newspapers. The mobile sales van will be installed at Nørreport st. Odense Railway Station, Århus Railway Station and Aalborg Railway Station and the samples wearing logo jackets. The sales van helps to create eye-catching and interest for passers-by.

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