Sony wanted to raise awareness about the new Spiderman movie in a different way, which aimed to raise awareness in the city.


In collaboration with citrus media, it was decided to put Spiderman masks + a sign on 24 statues in Copenhagen. The 24 pictures were used for a Christmas calendar where people, every day in December, had to guess which statue it was.

Should we have a chat about your
next campaign

Get a week free.