Goals of the campaign Derma Pharm wanted to advertise their new products Derma Man, which is the only care series for men that is both Swan-labelled and declared free by Asthma-Allergy Denmark, as well as their new, delicious Body Oil for women.
Solution As the target group for the campaign is, among other things, active and health-conscious, the media agency IUM and citrus media Derma Pharm recommended advertising in 10 selected Fitness World centres.
Here, a display was set up with samples of Derma Man shower gel and testers of Body Oil for women at the reception.
At the same time, posters were put up on the inside of the doors of the cupboards. Here the posters can be seen without too much other noise from the members when they use the changing rooms.
In order to create further awareness in the centres, Derma Pharm also ran two advertising videos on Fitness TV.
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