Challenge: Calvin Klein wanted to create awareness of their new perfume "Obsessed" for women and men.
Solution: In collaboration with Calvin Klein, it was decided to create a different campaign, which should raise awareness in the street scene with media that stands out from traditional marketing. Therefore, a large mural was painted on Ny Østergade in Copenhagen, where a Danish artist painted the iconic image of Kate Moss for Calvin Klein. The process of the painting was documented with video material and thus everyone can see the painting via social media. In addition, Calvin Klein posters were set up around the streetscape and perfume samples were also sampled in front of educational institutions and Matasbutikkers, where the target group is located. The combination of the different media ensures great visibility and recognition of the message on different media platforms.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
