Arla Foods week 4 2016

Challenge

Goals of the campaign Arla has launched a wide range of protein products, including Arla Protein Skyr, and wants to increase awareness of these products among the active target group. 

Solution  Arla Protein would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. On Fitness World's TV screens, Arla Protein has a TV spot running, which is shown on all the screens in the center and can simultaneously be heard over the center's speakers in the areas where there are no screens. 

Result As the posters are still hanging out at the locations, we cannot yet measure the actual result of the campaign.