Challenge AAU SES wanted to raise awareness about their department School of Engineering and Science at Aalborg University, which is responsible for a number of educations within the field of engineering and natural sciences.
Solution The target group for the campaign is young people who want to study at higher education. Therefore, the campaign was set up at business schools, high schools and technical schools in Jutland.
The posters and foosball tables are placed visibly at canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.
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