Challenge Aarhus Municipality suffers from lack of respect for the yellow and red lights. Too many drivers think it's okay to continue into an intersection, even if the signal has changed to yellow. A yellow light means stop, and drivers must learn to respect that.
Otherwise, they risk being at fault for themselves or their fellow road users being injured. The lack of respect for the yellow light is a major problem for traffic safety in the city.
Solution Aarhus Municipality chose, in collaboration with citrus media, to run the campaign "Aarhus brakes for yellow" in weeks 44-47.
With light projection of "Brems For Yellow" on selected buildings facing busy roads, it was ensured that the message got out to a large proportion of motorists and passing citizens.
In accordance with the direct communication to motorists, citrus media painted 54 asphalt prints with the message "Brems For Gult" on the approach roads to Aarhus around the intersection of Ringvejen and Ringgaden.
In order to create full focus on the campaign, and to capture the drivers' full attention to this campaign, a radio spot ran on Radio100 Østj., Radio go!FM and Radio go!FM Plus with the "Brems For Yellow" message.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
