From getting up in the morning to going to bed in the evening, you as a general consumer are exposed to thousands of different advertisements in one format or another. It is far from all of them that you notice, think about or are influenced by to the same degree as others, and it sets some extremely high demands on you as an advertiser. This is where guerrilla marketing comes into the picture.
Guerilla marketing is a form of advertising that seeks to raise awareness of your brand by using unconventional methods. Guerrilla marketing is about surprising your target audience with an advertising format they hadn’t expected to see. The purpose of guerrilla marketing is to promote itself in a different way, which draws the attention of the target audience and related publicity.