Denmark's largest network of digital outdoor screens
- 47 screens across the country, at traffic junctions.
- Ability to differentiate messages by time of day / weather / geography
Denmark's largest digital
network in traffic
Digital outdoors
Urban Digital – digital screens in traffic
Urban Digital is a nationwide network of digital advertising screens strategically placed at traffic junctions. The screens are either freestanding or mounted on gables along access roads, city roads and major traffic lights throughout Denmark. The locations ensure high visibility in everyday life, where thousands of drivers and passengers move through the city.
Urban Digital – digital screens in traffic
The content on digital screens can be changed quickly and flexibly, allowing relevant messages to be communicated in real time. Campaigns can be adapted to the time of day, weather conditions or current events, thus fully exploiting contextual communication.
Close to everyday life
Urban Digital reaches families in traffic, where they travel daily. High frequency and repeated exposure ensure a strong presence with a high-spending target group.
Relevant communication
The content can be adapted to time, weather and events, so that communication is always relevant – precisely when attention is greatest.
Documented effect
With All Unite integration, the performance and results of digital campaigns are documented.
