Megaboards - nationwide digital impact
Digital Outdoors
Megaboards – nationwide digital impact
Megaboards is a network of large digital impact screens, placed on prominent buildings, gables and roofs at traffic junctions, central squares and access roads in Denmark's largest cities.
Urban Digital – digital screens in traffic
The locations are carefully selected to ensure maximum visibility and high exposure in the cityscape. The large formats allow brands to communicate on a large scale and act as a natural eye-catcher in the urban space.
Documented attention and strong visual impact
Digital Megaboards take advantage of dynamic content, which, according to an analysis conducted in collaboration with Neurons, documents significantly higher attention than analog outdoor media. The analysis shows that viewers spend an average of 38 % more time watching digital outdoor compared to analog outdoor, and that 16 % more people watch digital outdoor media from a car.
The results are based on eye tracking via webcam and support that digital formats retain the gaze longer and achieve greater visual impact – especially in traffic environments and at waiting positions such as traffic lights. At the same time, Megaboards are strong in the evening hours and during the winter months, when digital surfaces are more visible than static solutions.
Dynamic content
With full motion and deep screen content, Megaboards creates depth, movement and visual variation that catches the eye and maintains attention. The result is vivid messages that stand out in the cityscape and strengthen the brand's impact.
Relevant communication
Content can be adjusted according to time, weather and events, providing more relevant communication – precisely when attention is greatest.
Documented effect
Megaboard campaigns are delivered with full transparency through All Unite data, where both Viewable and Viewed Impressions document the real impact of the campaign.
