Fitness Digital: Reach +480,000 weekly visitors in PureGym

With a digital campaign in Pure Gym, the advertiser is assured of an effective campaign that reaches over 480,000 visitors per week. The screens are primarily located in the circulation areas, where there is ample opportunity to capture the messages on the screens. 

Fitness members are characterized as people who enjoy life, who care a lot about an active lifestyle – 80% cares about health. They, not surprisingly, use social media far more often and more than the average Dane, can more easily do without the TV and are more willing to pay for the latest technology.