Zenji Mobile (Hi3g) - Campaign 2014

Challenge

The campaign consisted of several elements. In Fitness World, for example, indoor frames and Fitness TV were used. Awareness had to be increased with strong media. This was the result:

"The choice of citrus media has ensured Zenji Mobile increased familiarity in our core target group with 10%, and in the period when the campaign was carried out, there has been a noticeable increase in demand for Zenji mobile. The growth in sales and familiarity, however, is much greater than expected , and reached the core target group significantly faster than we have previously experienced. There is no doubt that citrus media creates results that pay off"

Sanela Jankovic, Sales and Marketing Manager, Zenji mobile

Challenge As a new mobile company, it is important for Zenji to increase awareness. Zenji focuses on the content and value of the unique mobile subscription, where it is possible to redeem gift cards for "free" shopping every month. The target group is primarily women in the younger segment.

Solution The campaign consisted of several elements. In Fitness World, Fitness Indoor and Fitness TV were used. In addition, an unconventional medium was used, where 3000 bicycle basket covers were sampled on women's bicycles in Copenhagen.

Result 3,000 bicycle basket covers were distributed, which created good synergy and positive publicity on social media. In addition, 360,000 views were achieved in Fitness World with the TV spot and the campaign reached over 400,000 members during the period. Zenji Mobile has significantly increased its awareness ( 10% ) and achieved its goals much faster than expected.