Challenge Visit Norway wants to advertise their destination in connection with skiing holidays. The skiing here is top class, and in Norway you will find the most enchanting landscape with everything you need to make a skiing holiday something very special.
Solution Visit Norway wants to target the active target group who may be interested in going on an active holiday such as a cycling holiday etc. etc. That is why Visit Norway, in collaboration with citrus media, chose to put 5,000 saddle covers on bicycles in Copenhagen, Aarhus, Aalborg and Frederikshavn. Saddle covers were distributed at fitness centres, running clubs, sports halls etc.
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