Challenge Viaplay wants to raise awareness about the TV series "Swedish Dicks", which is primarily aimed at young men under 30 years of age.
Solution Viaplay chose wild postering to create as much awareness and awareness of the TV series in Copenhagen as possible. Therefore, 300 A4 posters were put up on the inside of toilet doors in bars in Nørrebro, Vesterbro, Østerbro, S-train stations, bus stops – Grammar schools, trade schools and technical schools as well as places where young people stay and stand and wait. The medium wildpost fits well with the series, which is a humorous TV series, and the form of the poster itself suggests that the target audience can take a piece of paper with a phone number on it from the poster itself.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
