West Zealand Centre

Challenge

"The goal was to raise awareness of Café Noir among students on higher education and concretely get them to "like" Claude the Rabbit on Facebook. citrus media has helped with a clear effect, and the numbers speak for themselves. When the campaign started, we had around 800 friends on Facebook and at the time of writing there are 6940. I am beyond satisfied with the campaign."

                                                                                                                                      Susse Salsburg Kaspersen, Marketing assistant, Café Noir

Challenge Café Noir needed to increase awareness among students and get more friends to their Facebook page.

Solution citrusmedia visited a total of 32 colleges in, among other places, Copenhagen, Odense, Aarhus and Aalborg, where Café Noir coffee was distributed to each kitchen, which was incredibly well received. In addition, no less than 10,000 postcards with product samples were distributed and these were placed in the mailboxes at the dormitories.  
 

Result Facebook went from 800 friends to 7000 in record time, and Cafe Noir was on the lips of all the students. Café Noir received a lot of positive feedback from the students as it was an incredibly valued product with them.