Challenge: Vestegnen Hf & Vuc wanted to make potential new students aware of their studies with the campaign "Will You Continue?"
Solution: In collaboration with citrus media, it was decided to set up posters in women's and men's clothing in eight selected fitness centers. The posters are hung on the outside of the cupboards, thus ensuring high visibility of the message. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
