Challenge

Challenge Veltie wanted to advertise their product moistened toilet paper.

The solution In collaboration with citrus media, it was decided to set up posters in both frames and clothing as well as sampling displays in Fitness World in weeks 10 and 11, from which the target group could take a product sample themselves. The display was placed at the reception in 50 Fitness World centers in Denmark. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations. 

 

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