Universal Music Denmark - 48 hour TV campaign with Kongsted

Challenge

Challenge UNIVERSAL Music Denmark wanted to boost the streaming numbers for a given artist on Spotify.

Solution It was decided to run an intensive nationwide TV campaign Fitness World centers with a Call To Action function for Spotify with the artist Kongsted. The spot ran 4 times an hour every quarter for 48 hours straight. The spot was shown in 144 centers of approx. 700 TV screens every 15 minutes it gives 20,000 impressions. The number of visitors was a total of 48 hours xxxx.