Universal Music Denmark - 48 hour TV campaign with Jax Jones

Challenge

Challenge UNIVERSAL Music Denmark wanted to boost the streaming numbers for a given artist on Spotify.

Solution It was decided to run an intensive nationwide TV campaign Fitness World centers with a Call To Action function for Spotify with the artist Jax Jones. The spot ran 4 times an hour every quarter for 48 hours straight. The spot was shown in 144 centers on 701 TV screens every quarter giving 20,000 views. The total number of visitors in 48 hours was 174,281.