Challenge Sony Pictures wanted to advertise the new film Trainspotting 2, which can be seen in cinemas from 2 March 2017.
The solution In collaboration with citrus media, it was decided to advertise the film with foils, which were put up on the walls by the toilets in bars and cafes in Copenhagen. The message on the foils consisted of three of the characters from the film and information about when the film can be seen in cinemas. The motif shows the characters while they are in a toilet in a bar, and therefore the placement of the foils suits the motif. With a format of 75×125 cm, the foil creates a lot of attention with the characters, which are almost human-sized.
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