Goals of the campaign Telia would like to advertise their product "Telia Upgrade". With Telia Upgrade, you can change your mobile every year instead of waiting two years, which is otherwise normal with many mobile contracts.
Solution When PosterScope wanted to advertise to both men and women, citrus media advised PosterScope to set up in Fitness World across the country. The posters hang at the centres' busiest areas - for example at entrances - and exits, extension areas and other strategic areas.
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