Challenge Technical Education Copenhagen (TEC) wanted to raise awareness about their educations.
Solution Citrusmedia advised TEC to target the students at the elementary schools, who must choose a course of study before 15 March. The solution was wildpost at 30 primary schools with addresses in Frederiksberg, Lyngby, Ballerup, Søborg and Hvidovre. The posters consisted of four different designs, which are aimed at the fields of study mechanic, submarine builder, fighter plane engineer and astronaut, where the target group had the opportunity to pick up a phone number for TEC's hotline directly from the poster. The posters were hung up on notice boards, poster columns and other visible places where the target group is located.
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