Southern Danish University

Challenge

Challenge The University of Southern Denmark wanted to advertise their degree programs with an open house event, where prospective students are invited to hear more about their future studies. The message was: "Be absolutely sure of your dream study". 

Solution The University of Southern Denmark wanted to reach out widely with their new product, and in consultation with citrus media, it was decided to hit the target audience with posters in Fitness World with a nationwide campaign. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.