Challenge: Sunset Boulevard wanted to create awareness around the opening of their new restaurant at Mileparken 2, 2740 Skovlunde.
Solution: In collaboration with citrus media, it was decided to invite neighbors who are businesses and residents from residential areas inside. Therefore, postcards were attached to the residents' doors with an opening program and good offers. In addition, take away bags with several different types of vouchers were distributed to employees of the companies around the restaurant, by girls who showed up at them in Sunset uniform. Large asphalt foils 3×1.5 meters were also placed on the four roads close to the restaurant, which showed the way there.