Challenge With their campaign "Sig Det Bare - Only With Condom", the Danish Health Authority wanted to make young people aware that they must remember to use a condom.
Solution Fitness Omklæding was chosen as part of the campaign, where two different posters were put up in the women's and men's changing rooms in Fitness World. With placement on the outside of the cupboards, this ensures high visibility towards the target group. 1500 A4 posters were put up in selected centers in Aarhus and Copenhagen.
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