Challenge: The Danish Health Authority wanted to make young students aware of the message "Why do you really smoke"
Solution: In collaboration with citrus media, it was decided to hang posters on the youth educators with a nationwide campaign. The posters are placed in large and small aluminum frames that hang visibly in corridors, at entrances and exits and lounges where the students are. In addition, posters were also put up on folding tables, which are also a visible media space.
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