Suicide Squad

Challenge

Challenge Warner wanted to promote the movie Suicide Squad.

Solution citrusmedia advised Warner to communicate to their target audience with the media Fitness TV in selected Fitness World centers with the film's trailer and asphalt paint on the streets around Copenhagen. The motif of the asphalt paint was the characters from the film, and they were placed strategically close to the cinemas and other visible places where many people move every day. A total of 30 prints were made at Fisketorvet, Palads, Åboulevarden, Empire Bio, Biograf Imperial, Christianshavn Metro, Biografen i Lyngby, Dronning Louises Bro, Østerport station, Nørreport station and Metro Nørreport.