Challenge

Challenge Starbucks wanted to raise awareness and advertise the newly opened Starbucks at Trianglen in Copenhagen. 

Solution Starbucks and IUM chose, in collaboration with citrus media, to spread the message via 3,000 pieces. bicycle postcards, which were distributed to the parked bicycles at and around the Triangle to make people aware of the newly opened shop. Several different good offers were described on the bicycle postcard, which the guests could take advantage of.

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