Challenge Skallerup Seaside Resort wanted to raise awareness about their active holiday destination, where there is an opportunity to exercise in beautiful surroundings.
Solution Skallerup Seaside Resort wanted to hit the active target group and therefore chose to bring the campaign into Fitness World. Posters were put up in frames in the country's five largest cities. In addition, they ran spots on Fitness TV all over the country.
Fitness World is Denmark's largest fitness chain with around 440,000 active members, where over 70 % of the members are in the 15-49 age group. The members of Fitness World are very active and several have been on an active holiday within the past year. (Affinity 147 compared to the average Dane)
Citrusmedia ApS
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Citrus Media
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