Challenge SF Film wanted to announce Maze Runner 2, which hits theaters on September 10.
Solution The target group is young people throughout Denmark, and therefore it was obvious to have a nationwide campaign with posters and football tables at vocational schools, grammar schools and technical schools.
On the Fitness World TV screens, Sf-film has a TV commercial running, which is shown on all the screens in the center and which can be heard over the center's loudspeakers in the areas where there are no screens.
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