Goals of the campaign Schulstad wants to increase awareness of "Levebrød" among the active target group that is in Fitness World. In this connection, the target group can participate in a competition on Schulstad's website for a pair of new running shoes.
Solution Schulstad Levebrød would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. At the same time, posters were put up on the lockers in selected changing rooms. Here, the posters are seen without too much other noise by the female and male members when they use the changing rooms.
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