Challenge

Goals of the campaign Scanbox wanted to announce the new film "Among Men and Sheep" as premiering on 21.04.2016. Bland Mænd og Får is a whimsical tale of two proud brothers' love for their sheep and possibly each other.

Solution As the target group for the campaign is, among other things, young people, citrus media recommended Scanbox to advertise "Among Men and Sheep" at 60 selected educational institutions in Greater Copenhagen and Aarhus.

At the selected educational institutions, wildpost posters were put up in the most trafficked areas. 

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