Challenge Samsø Festival wanted to market for their festival. 


Solution As the target group for the campaign is partly young people, citrus media recommended Samsø Festival to advertise in selected Fitness World centres. The posters hang in aluminum frames at the busiest areas in the centres; e.g. at extension areas and at the reception. 

At the same time, posters were put up in the football tables at selected business schools, grammar schools, technical schools and higher education.  

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