Challenge: Saint Tropez wanted to raise awareness about the Grand Re-Opening of their new store at Amagerbrogade 42, 2300.
Solution: In collaboration with citrus media, it was decided to advertise in Fitness World's women's clothing, where the posters were put up on the outside of the cupboards and thus there is great exposure for the target group. The message on the poster offered the target group good deals in the store. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49. The posters were hung in three local Fitness World centres.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
