Challenge

Goals of the campaign SACKit has launched new headphones with bluetooth and control panel, and wants to increase awareness of these products among the active target group. WOOFit Headphones have active noise cancellation, which minimizes background noise and gives peace of mind to enjoy the delicious sound.  

 

Solution SACKIt would like to be exposed to both sexes in the active target group and therefore chose, in consultation with citrus media, to put up posters in 20 selected Fitness World centres. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

 

 

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