Challenge

Challenge Roskilde University wanted to raise awareness about their educations in connection with their open house event "What do you really want?".

Solution Citrusmedia advised Roskilde University to communicate to their target group with saddle covers on which an open house message was printed. The target group is students who have to choose educations and therefore various high school educations on Zealand and Funen became locations for the distribution of saddle covers.

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