Challenge Roskilde University wanted to raise awareness about their educations with the campaign "What do you really want". An invitation to an open house event for the target group, which is future students who want to study further.
Solution In consultation with citrus media, it was decided to hit the target group with wildpost at secondary schools and technical schools on Zealand and Funen. In addition, posters were put up on foosball tables at the schools, which are placed visibly near canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages. In addition, large and small posters were put up in selected Fitness World centres. The frames hang in the training areas, by the changing rooms and café areas for high visibility for the centers' members.
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Citrus Media
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