Challenge

Challenge: Brenntag wanted to increase awareness of Rodalon Hand Disinfection 

Solution: In collaboration with citrus media, it was decided to hand out samples to the people who were queuing at the Roskilde Festival. It is especially the festival segment that needs hand disinfection and thus we could hit the target group at this location. There were a total of six samplers, who were divided into three teams, as each covered the three waiting areas leading up to the camping area. 

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