Challenge: RO's Torv wanted to celebrate spring 2017 with a universe that focused on flowers. It became a nice and eye-catching visual focal point for the campaign "The Art of Flowers".
Solution: The starting point was Ro's Torv already existing flower universe, which again used many different elements to create the most possible attention and synergy. The campaign started with the distribution of RO's Torv own catalogues, as well as 1,000 flower bouquets to passers-by in Roskilde, Køge and Holbæk city center and at the stations on 28-29. March. In addition, 2,000 bicycle basket covers were also sampled in the same towns and Ringsted.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
