Reebok

Challenge

Challenge Reebok wanted to advertise their new Everchill Tr training shoes, which are sold exclusively at Intersport. 

Solution Reebok wanted to reach out widely with their new product, and in consultation with citrus media, it was decided to hit the target audience with posters in Fitness World's centers across the country. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on experiences and pleasures compared to the general Dane. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.